Become a Certified Planner & Stylist (CWPS)
The Advanced Certificate in Wedding Planning, Design and Business is an online course that will not only show you how to plan and design weddings, but also how to launch, run and grow a profitable business.
This course combines ALL the modules and lessons from our three core certificate courses, the Certificate in Wedding Planning, Certificate in Wedding Styling and the Certificate in Business & Marketing. It’s our most comprehensive course and effectively gives you three courses for the price of two.
WHO IS THE ADVANCED CERTIFICATE IN WEDDING PLANNING, STYLING&BUSINESS - SUITABLE FOR?
This course is ideal for anyone with a love of Weddings. As you will learn about both Planning & Design it will help you to be able to gain employment or launch a business where you are called upon to do any of the tasks associated with Weddings; from planning through to design. This is our most comprehensive course and combines the following three courses in one, Certificate in Wedding Planning, Certificate in Wedding Styling and Advanced Certificate in Wedding Business and Marketing.
ARE THE CERTIFICATE RECOGNISED?
The Academy is a private training organisation and the qualifications offered are both nationally and internationally recognised within the Wedding industry. There are no formal qualifications required to be a Wedding Planner, but studying with an industry recognised company like the Wedding Academy will not only equip you with the skills and knowledge you need to succeed, but also give your future clients confidence that they are hiring a professional.
WILL THIS COURSE HELP ME TO LAUNCH A BUSINESS?
Yes. This course includes our business units which will guide you through the process of launching a business. You'll have the opportunity to create your services and pricing and write a business and marketing plan. We also look at social media, contracts and insurance and teach you how to sell to your future customers. Our business training is detailed and very practical and many of our students have launched their businesses alongside completing the course.
WHAT SUPPORT IS OFFERED FROM THE ACADEMY?
When you enrol with the Wedding Academy you become part of a community where you receive support not only from the mentor team but from your fellow students as well. You have access to all the Academy Mentors both through the private Student Facebook Group as well as within our learning platform. Our team of Mentors are based around the world so there is always someone available to help and guide you no matter where you live.
IS THER ANY LIVE TRAINING OFFERED?
Yes. Our CEO, Kylie, does a live Q&A each week in our student Facebook Group and there is a live training session each week with one of the Academy Mentors.
WILL I RECEIVE A CERTIFICATE AT THE END OF THE COURSE?
Yes. As you work through your course you'll have worksheets to complete that will form part of your final certification assignment. Once you reach the point where you're ready to put everything you've learnt into practice you'll be allocated a mentor who will work with you to help you complete your certification. You will then receive your certificate and digital badge and officially be a Certified Wedding Planner and Stylist.
WHAT WILL YOUR COURSE INCLUDE?
CERTIFICATE IN WEDING PLANNING
1. Wedding Planning Fundamentals
Introducing the Wedding Industry
Think Like a Planner
Creating a Concept
Developing a Theme
2. Consultations, Budgets & Proposals
The Psychology of a Bride
Client Consultations
Preparing a Wedding Budget
3. Suppliers & Your Team
Location & Ceremony
Sourcing Your Vendors
Wedding Catering & Rentals
Music & Entertainment
Planning Socially Safe & Distanced Weddings
4. Flowers and Decor
Understanding Floral Design as a Wedding Planner
Working with Installations
Floral Design Demonstration
Floral Design with Karen Tran
5. Working A Wedding
The Wedding Day
CERTIFICATE IN WEDING STYLING
1. The Art of Design
What is Design
Becoming a Stylist
Finding Your Inspiration
2. Working with Styling Components
The Stylist’s Toolbox
3. Using Colour in your Styling
Using Colour in Wedding Styling
The Colour Wheel
The Psychology of Colour
4. Non Floral Decor
Candles and Lighting
Stationery Items
Fabric and Furnishings
Tabletop Design
5. Understanding Lighting
How to Use Lighting in Styling
Lighting 101
6. Working with Flowers
How to use Flowers and Best Practices
Floral Style and Aesthetics
7. Creating a Centrepiece
Opulent Luxury
Modern Relaxed
Minimalist chic
8. Working with Venues
Floor & Spacial Planning
Wedding Venues
Working with Marquees
9. The Production Process
How to work with Vendors
Producing Your Design
10. Proposal, Contracts & Pricing
Creating Proposals
Budgets & Pricing
Pricing Your Styling Stock
11. Working With Clients
The Design Consultation
The Design Mockup
CERTIFICATE IN WEDDING BUSINESS & MARKETING
1. Identifying your Business DNA
The first step in identifying your business DNA is discovering your why. You will learn how to define your purpose, values, and mission, and how to use these elements to create a strong and authentic brand identity. By understanding your why, you will be able to communicate your unique value proposition to potential clients and customers, differentiate yourself from your competitors, and build a loyal customer base.
In this module, you will also learn how to conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. This analysis will help you to understand your business’s internal and external environment and identify areas where you can improve and capitalize on opportunities.
2. Finding your ideal client
The first step in finding your ideal client is to create your ideal client avatar. You will learn how to define your ideal client’s demographics, psychographics, and behavior patterns, and how to use this information to create targeted marketing campaigns that resonate with your target audience. By understanding your ideal client’s needs, wants, and pain points, you will be able to create products and services that meet their specific needs and provide value to them.
In addition to creating your ideal client avatar, you will also learn how to avoid copycat syndrome by creating a unique and authentic brand identity. You will learn how to differentiate yourself from your competitors by identifying your unique selling proposition and using it to create a brand identity that resonates with your target audience. By creating a brand identity that is true to your values and mission, you will be able to build a loyal customer base and stand out from the crowd.
3. The Business Plan
The first step in creating your business plan is to define your business goals and objectives. You will learn how to identify your short-term and long-term goals, and how to develop a strategy to achieve them. You will also learn how to create a mission statement, define your core values, and establish a unique selling proposition that differentiates you from your competitors.
Once you have defined your business goals and objectives, you will learn how to conduct market research and analyze your competition. You will learn how to identify your target audience, understand their needs and wants, and create products and services that meet their specific needs. You will also learn how to develop a pricing strategy that is competitive and profitable.
You will also have access to a bonus video on Fearless Growth for Today’s Business. This video will provide you with insights and strategies for growing your business in today’s fast-paced and competitive market. You will learn how to stay ahead of the curve, identify emerging trends, and seize new opportunities for growth.
4. Pricing your Services to Book Clients
The first step in pricing your services is to understand your costs and how to calculate them. You will learn how to identify your fixed and variable costs, and how to use this information to develop pricing strategies that ensure profitability. You will also learn how to use pricing formulas to set prices that are competitive, but also allow for a healthy profit margin.
Once you have a solid understanding of your costs and how to calculate them, you will learn how to develop pricing strategies that appeal to your target audience. You will learn how to differentiate your pricing based on the value you offer, and how to communicate this value to your clients. You will also learn how to use pricing psychology to influence purchasing decisions and maximize your revenue.
In addition to pricing strategies and formulas, you will have access to a bonus video on Show Me The Money. This video will provide you with tips and strategies for increasing your revenue, maximizing your profits, and growing your business. You will learn how to negotiate effectively with clients, create upsell and cross-sell opportunities, and leverage your pricing to attract more clients.
5. Personalisation & Customer Experience (New!)
In the ever-evolving wedding industry, personalized marketing has become a crucial aspect of attracting and retaining customers. This module will delve into the significance of personalized marketing and guide participants on effective strategies to tailor marketing messages, offer personalized experiences, and create memorable customer journeys that enhance customer satisfaction and loyalty.
6. Emotional Branding & Storytelling (New!)
Focus on the power of emotional branding and storytelling in connecting with wedding clients on a deeper level. Teach participants how to craft compelling narratives, evoke emotions through marketing materials, and build authentic brand experiences that resonate with couples.
7. Voice Search & Smart Speaker Optimisation (New!)
With the increasing use of voice search through devices like Amazon Alexa and Google Home, discuss the importance of optimizing wedding businesses for voice search. Teach participants how to structure content, enhance local search visibility, and leverage voice-activated assistants for marketing purposes.
8. Contracts and Insurance
The first part of this module covers contracts. You will learn how to create contracts that protect both you and your clients, and outline the terms of your services. You will learn how to identify the key elements of a contract, including the scope of services, fees and payment terms, cancellation policies, and liability limitations. You will also learn how to use contracts to manage client expectations, minimize disputes, and protect yourself from legal liabilities.
The second part of this module covers insurance. You will learn about the different types of insurance that are necessary to protect your wedding business, such as liability insurance, property insurance, and workers’ compensation insurance. You will learn how to identify the risks that your business faces and how to select the right insurance policies to protect yourself and your clients.
Throughout the module, you will also learn about the legal regulations that govern the wedding industry, such as licensing requirements, permits, and taxes. You will learn how to comply with these regulations and avoid legal troubles.
9. Marketing 101
Covers a diverse range of topics crucial to understanding and implementing effective marketing strategies.
Participants will explore “The Foundation of Marketing,” which includes the fundamental principles and concepts that underpin successful marketing campaigns.
They will also learn about “Romancing Your Client,” discovering strategies to engage and build lasting relationships with customers. The module further delves into “The Client Experience,” examining ways to create exceptional customer experiences that drive loyalty and satisfaction.
Finally, participants will gain insights into “The Psychology of Sales,” understanding consumer behavior and learning persuasive techniques to influence purchasing decisions. By the end of this module, participants will have a solid understanding of marketing principles and the skills necessary to create impactful marketing strategies that resonate with customers and drive business growth.
10. Creating a Marketing Plan
Throughout this module, participants will dive into key topics that form the building blocks of a successful marketing strategy. “Your Marketing Research” will guide participants through the process of conducting market research, analyzing target audiences, and identifying market trends and competitors. “Your Marketing Messaging” explores the importance of crafting compelling and persuasive messages that resonate with the target market.
Participants will learn about brand positioning, unique selling propositions, and effective storytelling techniques. “Your Marketing Channels” focuses on selecting and leveraging appropriate marketing channels, including traditional and digital platforms, to reach the target audience effectively.
Lastly, participants will learn how to bring everything together and create a cohesive “Marketing Plan” that outlines goals, strategies, tactics, and metrics for measuring success. By the end of this module, participants will be equipped with the skills to develop a well-rounded marketing plan that aligns with business objectives and drives results.
11. Social Media
The first part of this module covers creating content. You will learn how to create high-quality, visually appealing content that resonates with your target audience.
You will learn about different content types, including images, videos, and stories, and how to create a content calendar to plan your posts in advance.
The second part of this module covers what to post and when. You will learn about the different types of posts you can create, including educational, promotional, and behind-the-scenes content. You will learn how to choose the right mix of content for your audience and how to optimize your posting schedule for maximum engagement.
The third part of this module covers Facebook 101. You will learn how to create a Facebook business page, how to optimize your page for search, and how to use Facebook ads to reach your target audience.
The fourth part of this module covers Instagram 101. You will learn how to create an Instagram business profile, how to use hashtags to increase your reach, and how to use Instagram stories to engage with your audience.
12. Advanced Social Media Strategies (New!)
Take a deep dive into the latest trends and strategies in social media marketing for the wedding industry. Cover platforms like Instagram, TikTok, and Pinterest, and discuss techniques for maximizing engagement, creating viral content, and driving conversions through social media channels.
13. Designing Your Website
The first part of this module covers website set up basics. You will learn about different website platforms, how to choose the right one for your business, and how to register a domain name and hosting. You will also learn about the importance of website security and how to protect your site from hackers and malware.
The second part of this module covers content and navigation. You will learn how to create a website that effectively showcases your services, portfolio, and pricing. You will learn how to write compelling copy, choose the right images, and create a user-friendly navigation system. You will also learn about search engine optimization (SEO) and how to optimize your website for search engines.
The third part of this module covers launch and maintenance. You will learn how to launch your website and make it live for the world to see. You will also learn how to maintain your website, update content regularly, and troubleshoot any technical issues that may arise.
14. How to Create A Styled Shoot
In this module, you will learn how to create a styled shoot that showcases your wedding business and attracts potential clients. A styled shoot is a photo shoot that is styled to showcase specific products, services, or wedding themes. It is a valuable marketing tool for wedding businesses as it allows you to showcase your creativity and services.
The first part of this module covers creating the concept for your styled shoot. You will learn how to choose a theme, color scheme, and mood that aligns with your brand and attracts your ideal clients. You will also learn how to create a vision board and storyboard to communicate your concept to your team.
The second part of this module covers the planning process. You will learn how to create a timeline, budget, and vendor list for your styled shoot. You will also learn how to communicate your vision to your team and collaborate with them to bring your concept to life.
The third part of this module covers preparation and details. You will learn how to source and style props, choose the right venue, and create a shot list for your photographer. You will also learn about lighting and how to create a mood that aligns with your concept.
The fourth part of this module covers marketing your styled shoot. You will learn how to use your styled shoot to market your wedding business and attract potential clients. You will learn how to create a blog post, social media posts, and a press release to promote your shoot and showcase your work.
Choose this course if you’d like to:
Stand out from the wedding crowd. Become a professional.
The Wedding Academy Certification is recognised worldwide and will open doors for you. Let people know you’ve been trained by the best in the industry.
Become part of an Elite Community of Wedding Professionals and join our tribe of 3,500+ certified pros.
The Wedding Academy is an industry certification body and recognised globally. The Advanced Certificate in Wedding Planning, Styling and Business is endorsed by an international Advisory Board of wedding professionals, and in some case stars, who are all leaders in their respective fields.
Once you complete your course you’ll receive your digital certification badge as well as your printed certificate and be able to use the designation Certified Wedding Planner and Stylist (CWPS).
Online
Certificate Wedding Planner & Stylist (CWPS)
Plata cursului tău este flexibilă! Poți plăti un curs în 4, 8 sau 12 tranșe egale. Folosește un card de rate emis de una dintre băncile din România și alege opțiunea de rate care ți se potrivește. Finalizează înscrierea prin opțiunea Plata online cu card bancar și vei putea alege numărul de rate în care vrei să plătești cursul.
0743.183.353
0743.183.353